Privacy Policy

Privacy Policy

Effective Date: 17/01/2026

This Privacy Policy describes how Primrose At Home, owned and operated by Quietum Ltd ("we", "us", or "our"), collects, uses, and protects your personal data when you visit or interact with our website (https://primroseathome.co.uk). We are the data controller for your personal data.

  1. Information We Collect

a. Personal Data You Provide

We collect personal data when you:

• Fill out a contact or subscription form
• Place an order or inquire about our products

This data may include:

• First and last name
• Email address
• Billing and shipping addresses
• Phone number
• Payment details (processed securely via third party payment providers)

We do not store payment card details.

b. Automatically Collected Data

When you visit our site, we automatically collect certain data, including:

• IP address
• Browser type
• Device identifiers
• Pages viewed and links clicked
• Time zone and general location
• Referring websites or search terms

We refer to this as Device Information. It is collected through cookies, log files, and analytics tools.

  1. Legal Basis for Processing (UK GDPR)

We process your personal data on the following lawful bases:

• Consent. When you opt in to receive newsletters or marketing
• Contractual necessity. To process and deliver orders or respond to enquiries
• Legal obligation. Where required by law
• Legitimate interest. Website analytics, security, and fraud prevention

  1. How We Use Your Data

• To process, fulfil, and deliver orders
• To provide customer support and respond to enquiries
• To communicate order updates and service messages
• To send marketing content where consent has been given
• To improve and optimise our website
• To meet legal and regulatory obligations

  1. Cookies and Tracking Technologies

We use cookies and similar technologies in line with UK PECR requirements.

Types of cookies:

• Essential. Required for site functionality and checkout
• Analytics. Google Analytics for website usage analysis

Non essential cookies are loaded only after consent through our cookie banner.
You can manage or disable cookies through your browser settings.

  1. Data Sharing and Third Parties

We only share your personal data with trusted third parties required to operate our store:

• Hosting provider. Hostinger
• Analytics. Google Analytics
• Payment processing. Third party payment providers
• Email communication. Gmail

These third parties act as data processors and are contractually required to protect your data.

  1. International Data Transfers

Your data may be processed outside the UK where service providers operate internationally.
Where this occurs, appropriate safeguards such as standard contractual clauses or adequacy decisions are used.

  1. Data Retention

We retain personal data only for defined periods:

• Order and billing data. Up to 7 years for legal and tax compliance
• Customer communications. Up to 24 months
• Marketing data. Until consent is withdrawn
• Analytics data. Aggregated or anonymised where possible

When no longer required, data is securely deleted or anonymised.

  1. Your Rights (UK Residents)

You have the right to:

• Access your personal data
• Request correction or deletion
• Object to or restrict processing
• Withdraw consent for marketing
• Request data portability
• Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise your rights, contact: primrose.at.home@gmail.com

  1. Children’s Privacy

Our website is not directed to individuals under 16.
We do not knowingly collect personal data from children.

  1. External Links

Our site may contain links to third party websites and social media platforms.
We are not responsible for their privacy practices.

  1. Security

We apply appropriate technical and organisational measures to protect your personal data.
No online system is completely secure.

  1. Changes to This Policy

We may update this Privacy Policy to reflect legal or operational changes.
The effective date will be updated accordingly.

  1. Contact Us

Quietum Ltd
124 City Road, London EC1V 2NX
Email: primrose.at.home@gmail.com
ICO Registration No: ZB950988

By using our website, you agree to the terms outlined in this Privacy Policy.